Home |
Press
Room |
Press Release Archives | A Changing Of
The Guard Occurring Among New Car Brands According To National Survey By Decision
Analyst
For Immediate Release March 24, 2010
Contact: Cristi Allen
callen@decisionanalyst.com
Phone: 817-640-6166
A Changing Of The Guard Occurring Among New Car Brands
According To National Survey By Decision Analyst
Arlington, Texas—U.S. consumers who plan to buy a new car or truck in
the next year now express a high level of interest in two of the three Detroit-based
brands. Ford is the leading brand; 41% of new vehicle shoppers said they were
interested in learning more about Ford. Honda at 32% and Chevrolet at 30% are
virtually tied for the second spot, with a mere 2% point spread between them
(within the survey’s margin of error of +/- 3%). Interest in Toyota is
significantly lower, registering at 20%. The brand garnering the lowest levels
of interest is Chrysler, at 9%.
“For at least the past 10 years, there has been strong interest in import
brands, based in large part upon the perception of superior quality,”
said Allan Vivian, Vice President at Decision Analyst. “Perceptions are
undergoing a radical change and we are suddenly seeing Ford and Chevrolet among
the industry leaders in terms of new car buyers’ interest in learning
more about their products.”
Methodology
Data collection for Decision Analyst’s New Vehicle Brand
Barometer Study is conducted online using its American Consumer
Opinion® Online panel (www.acop.com). The data
for this release was collected between March 5 and March 22, 2010, and the sample
size was 1,598. The survey is conducted among U.S. consumers aged 18 and over.
The margin of error is approximately 3%, plus or minus, at a 98% confidence
level. If you would like additional information related to the New
Vehicle Brand Barometer Study, please email Allan Vivian at avivian@decisionanalyst.com.
About Decision Analyst
Decision Analyst, based in Dallas-Fort Worth, is a leading global marketing
research and analytical consulting firm specializing in advertising testing,
strategy research, brand tracking, and advanced modeling for marketing-decision
optimization. The 32-year-old firm delivers competitive advantage to major clients
in North America, Europe, Latin America, and Asia. In addition, Decision Analyst
operates the American Consumer Opinion® Online panel, one of the largest
online panels in the world with over eight million members around the globe.
For additional information contact:
Cristi Allen
Publicity
Email: callen@decisionanalyst.com
Phone: 1-800-ANALYSIS (262-5974) or 1-817-640-6166
Address: 604 Avenue H East
Arlington, TX 76011
Visit our Logos
& Images page for photographs and logos,
if needed.
