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of Texas-Austin Is The Top Graduate Business School In Texas
For Immediate Release June 4, 2010
Contact: Cristi Allen
callen@decisionanalyst.com
Phone: 817-640-6166
The University of Texas-Austin Is The Top Graduate
Business School In Texas, According To A Decision Analyst Survey
Arlington, Texas—According to a new Decision Analyst statewide survey
of 2,160 Texas adults with college degrees, The University of Texas-Austin is
the Top Business School in terms of “Status and prestige.” The ranking
of the top graduate business schools in Texas in “status and prestige”
are listed below:
Top Graduate Business Schools in Texas
In “Status and Prestige”
Universities |
Status
and Prestige Score |
| University of Texas-Austin |
68.0 |
| Rice University |
62.1 |
| Texas A&M |
56.2 |
| Southern Methodist University (SMU) |
54.1 |
| Baylor University |
47.6 |
| Texas Christian University |
41.5 |
| Texas Tech University |
38.8 |
| University of Texas-Dallas |
35.9 |
| University of Houston |
35.4 |
| University of Texas at Arlington |
29.0 |
Participants in the statewide online survey rated only the graduate business
schools that they were aware of. A total of 51 universities in Texas with graduate
business degree programs were included in the survey.
“The ‘Status and Prestige’ scores are a result of the overall
status and prestige of each university mixed with the status and prestige of
each university’s graduate business school,” said Jerry W. Thomas,
President/CEO of Decision Analyst and the study’s author. “That
is, the brand image of the graduate business school and the brand image of the
parent institution are entangled—each is influencing the other. For example,
the brand image of Rice University is elevating the image of its graduate business
program.”
“These ‘Status and Prestige’ scores are good proxies for
the overall status and prestige Texas adults associate with each university,”
said Thomas.
Methodology
The survey was conducted from March 15 to April 15, 2010. A total of 2,160
interviews were conducted statewide, following a carefully balanced sampling
plan to create a representative sample. Sampling error is generally less than
3%, plus or minus, but varies by the number of residents rating each university.
For more information about the North Texas Graduate Business Study please visit
our website: http://www.decisionanalyst.com/GBS.asp
or email Cristi Allen at callen@decisionanalyst.com.
About Decision Analyst
Decision Analyst (www.decisionanalyst.com), based in Dallas-Fort Worth, is
a leading global marketing research and analytical consulting firm in North
America. It specializes in strategy research, advanced analytics, advertising
testing, market segmentation, and marketing mix modeling.
For additional information contact:
Cristi Allen
Publicity
Email: callen@decisionanalyst.com
Phone: 1-800-ANALYSIS (262-5974) or 1-817-640-6166
Address: 604 Avenue H East
Arlington, TX 76011
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