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For Immediate Release December 4, 2006
Contact: Cristi Allen
callen@decisionanalyst.com
Phone: 817-640-6166
Women More Religious Than Men, Nationwide Study Shows
Arlington, Texas — "Having a strong religious faith" is more important to
U.S. women than it is to U.S. men, according to a nationwide study by Decision
Analyst and QSA Research and Strategy.
In their recent American Values, Issues and Media™ study (AmericanVIM™),
Decision Analyst and QSA asked a nationally representative sample of 663 U.S.
adults about their positions on issues, media habits, and personal goals. On
the subject of personal goals, survey participants were asked to rate the importance
of "having a strong religious faith.'' While 41% of U.S. women said "having
a strong religious faith" was extremely important, only 27% of U.S. men reported
it was extremely important.
When men and women's responses are combined and the data examined by geographic
regions within the U.S., the Midwest and South are the most "religious" areas.
The Northeast is the least religious, closely followed by the West:
| Percent Believe Strong Religious Faith Extremely
Important By Region |
| Northeast
|
27% |
| West
|
30% |
| Midwest
|
39% |
| South |
41% |
African Americans appear to be the most religious group, compared to Caucasians
and Hispanics, when men and women's responses are combined. The table below
shows the percent of each ethnic group responding that strong religious faith
is extremely important:
| Percent Believe Strong Religious Faith Extremely
Important By Ethnicity |
| Hispanic
|
29% |
| Caucasian
|
33% |
| African American
|
49% |
As a household's income goes up, its religious faith seems to go down. Here are
combined data for men and women in the U.S., subdivided by three broad income
groups, reporting the percentages who think strong religious faith is extremely
important:
| Percent Believe Strong Religious Faith Extremely
Important By Income Level |
| Annual HH income $100,000 plus
|
28% |
| Annual HH income $40,000 to $99,999
|
33% |
| Annual HH income less than $40,000
|
38% |
Methodology
The American Values, Issues and Media™ study (AmericanVIM™) was
conducted using a statistically balanced online sample of 663 U.S. adults. The
margin of error is plus or minus four percent. AmericanVIMT is a national survey
conducted among both consumers and business executives every quarter. The study
is a joint effort between Decision Analyst, Inc. of Arlington, Texas, and QSA
Research & Strategy of Alexandria, Virginia. Tim Gohmann, Ph.D., of Decision
Analyst, and Rebecca Quarles, Ph.D., of QSA Research and Strategy, are the designers
of AmericanVIM™.
About Decision Analyst
Decision Analyst (www.decisionanalyst.com) is a leading international marketing
research and marketing consulting firm specializing in advertising testing,
strategy research, new product development, and advanced modeling for marketing
decision optimization.
About QSA Research & Strategy
QSA Research & Strategy (www.qsaresearch.com) specializes in strategic
communications research and has pioneered new measurement and analysis
techniques. The firm conducts the "Washington Leadership Study" among both
senior congressional staff and key leaders in the executive branch of the
federal government.
For additional information contact:
Cristi Allen
Publicity
Email: callen@decisionanalyst.com
Phone: 1.800.ANALYSIS (262.5974)
Address: 604 Avenue H East
Arlington, TX 76011
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