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For Immediate Release January 14, 2005
Contact: Cristi Allen
callen@decisionanalyst.com
Phone: 817-640-6166
John V. Colias Joins Decision Analyst As
Director Of Advanced Analytics
Arlington, Texas – John V. Colias has joined Decision Analyst, an
international marketing research and consulting firm, as Vice President and
Director of the Advanced Analytics Group.
Colias joins an established team providing statistical and mathematical
consulting services (including discrete choice, conjoint modeling, and
segmentation analysis) to a broad range of clients. He will also oversee the
team’s development and deployment of statistical and analytical
techniques for Decision Analyst’s marketing research services. Before
joining Decision Analyst, Colias spent 10 years as a research economist at
BellSouth, and nine years as vice president of marketing sciences for a major
marketing research firm.
“John Colias brings extensive experience in analytics and marketing
research,” said Garry Upton, Executive Vice President of Decision
Analyst. “He is the ideal person to broaden and deepen our range of
analytic products and techniques and strengthen our position as a provider of
industry-leading marketing research for our clients.”
A native of Waco, Texas, Colias earned a bachelor’s degree in economics
from Baylor University, Waco, and holds a doctorate in economics from the
University of Texas at Austin.
About Decision Analyst
Decision Analyst, Inc. (www.decisionanalyst.com) is a leading marketing
research and marketing consulting firm specializing in advertising testing,
strategy research, new product development, and advanced modeling for marketing
decision optimization. The firm delivers competitive advantage to clients
throughout the world in the consumer packaged goods, telecommunications,
retail, high technology, medical and pharmaceutical, utilities, and e-commerce
industries. Decision Analyst operates the American Consumer Opinion® Online
panel, one of the world’s largest Internet consumer opinion panels, with
more than 3.5 million participants.
For additional information contact:
Cristi Allen
Publicity
Email: callen@decisionanalyst.com
Phone: 1.800.ANALYSIS (262.5974)
Address: 604 Avenue H East
Arlington, TX 76011
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