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For Immediate Release October 29, 2002
Contact: Cristi Allen
callen@decisionanalyst.com
Phone: 817-640-6166
Decision Analyst Announces Addition To Its Innovation Services:
Worldwide New Product Ideation Via The Internet
Dallas-Fort Worth, Texas - Decision Analyst has launched a new,
state-of-the-art idea generation and concept development service to help client
companies achieve true breakthrough innovation. Now Decision Analyst offers a
full suite of Innovation Services, including ideation, concept development,
concept testing, and simulated test marketing.
Through this new service, Decision Analyst will help its clients create
successful core ideas and test-ready concepts for new products and new
services, brand names, positionings, packaging, and promotions.
"Change is occurring at an increasing pace, which means product life
expectancy is decreasing. That's why new ideas are more critical now than ever
before," said Gwen Ishmael, Decision Analyst Senior Vice President and
Director of Innovation. "Decision Analyst's Innovation Services can
generate ideas that will lead to those breakthrough new product concepts that
many companies need to move their businesses forward."
Decision Analyst's ideation services will be conducted using a new Internet
panel, ImaginatorsT, which the company has developed specifically for this
purpose. ImaginatorsT comprises over 2,000 exceptionally creative consumers who
receive ongoing creativity training to enhance their natural abilities. More
than 50,000 consumers were screened and tested to recruit this unique
Internet-based panel.
Decision Analyst's new concept generation service was developed with assistance
from Foy Conway of Conway Creative Group, L.L.C. Conway, former CEO of
Conway/Milliken & Associates, is acknowledged as the originator of the
"creative consumer panel" concept, and has decades of experience in
creativity and innovation, where he is an acknowledged leader.
"Creativity anchored in real-life experiences and real consumer needs is
most likely to produce relevant new product ideas," said Conway.
"This leads to the 'breakthrough' new products and services that give our
clients a competitive advantage in the marketplace."
For additional information contact:
Cristi Allen
Publicity
Email: callen@decisionanalyst.com
Phone: 1.800.ANALYSIS (262.5974)
Address: 604 Avenue H East
Arlington, TX 76011
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