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Seek Medical Information
For Immediate Release October 30, 2000
Contact: Cristi Allen
callen@decisionanalyst.com
Phone: 817-640-6166
Nationwide Survey Shows More Than 85% of Internet Users Seeking Medical
Information
ARLINGTON, Texas — More than 85% of Internet users now are using the
worldwide web to find health and medical information, according to Internet
research by Decision Analyst Inc., one of the nation's leading marketing
research firms.
The survey also shows that 28.5% of respondents believe the information they are
receiving is "extremely useful" and 42.4% believe it is "very
useful." Only about 2.7% said the information is not useful.
"Our research shows the Internet is growing rapidly as a resource for those
seeking to better educate themselves regarding medical issues," said
Michelle Castillo, Director of Medical Research
for Decision Analyst, Inc. "With the information they are gathering,
consumers are able to deal with their physicians more knowledgeably, which
physicians appreciate."
Of those using the Internet to gain medical knowledge, 25% are seeking
information about pharmaceuticals, 23% are trying to learn more about new
treatments, and about 21% are using the Internet to investigate potential
medical conditions, the survey shows. Consumers also are turning to the
Internet for information about physicians and medical literature.
Conducted earlier this year, the survey of 565 Internet users has a margin of
error of plus or minus 3%.
Decision Analyst, Inc., founded 22 years ago, provides marketing research
services to Fortune 500 companies and a cross-section of other businesses,
government agencies and organizations. In addition, the company is a world
leader in Internet marketing research. Along with its online opinion panel for
physicians, the company has a worldwide consumer opinion panel with more than
1.5 million participants.
For additional information contact:
Cristi Allen
Publicity
Email: callen@decisionanalyst.com
Phone: 1.800.ANALYSIS (262.5974)
Address: 604 Avenue H East
Arlington, TX 76011
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