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For Immediate Release September 2, 1998
Contact: Cristi Allen
callen@decisionanalyst.com
Phone: 817-640-6166
Consumer Confidence In Stocks Plunges
Arlington, Texas—from late July to late August 1998, consumer confidence in
stocks and mutual funds fell dramatically, according to a nationwide survey by
Decision Analyst, a leading national marketing research firm. In late July, 50%
of U.S. adults 18 and over said that they expected stocks and mutual funds to
increase in value over the next six months. By late August, only 38% thought
stocks and mutual funds would increase in value over the next six months, a 12
percentage point drop in consumer expectations.
The percentage of respondents who thought stocks and mutual funds would
decrease
in value over the next six months increased from 14% in July to 30% in August.
"The average consumer in the U.S. is considerably more negative about the
future prices of stocks and mutual funds today than he was 30 days ago,"
said Jerry W. Thomas, President/CEO of Decision Analyst. "The continued
bad news from Asia and Russia, and turmoil in stock markets, is taking its toll
on consumer confidence in the future value of stocks."
Decision Analyst conducts a monthly survey via the Internet on U.S. economic
activity. The surveys in late July and late August were each based on
independent samples of over 3,000 scientifically selected Internet users across
the U.S. All adults 18 and older were included in the surveys.
The studies were conducted in the last 10 days of each month, and the margin of
statistical error is approximately 2%, plus or minus.
For additional information contact:
Cristi Allen
Publicity
Email: callen@decisionanalyst.com
Phone: 1.800.ANALYSIS (262.5974)
Address: 604 Avenue H East
Arlington, TX 76011
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