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For Immediate Release August 30, 1997
Contact: Cristi Allen
callen@decisionanalyst.com
Phone: 817-640-6166
IBM-Compatible Home Computers Show Substantial Growth
Arlington, Texas – Nearly 45% of American households now have an IBM or
IBM-compatible personal computer, according to a recent survey by Decision
Analyst, Inc., a leading national marketing research firm.
Of the 6,490 households surveyed earlier this summer, 44.8% reported having
either an IBM or IBM-compatible computer. A similar survey conducted by
Decision Analyst about 14 months ago showed only 34.3% of households with IBM
personal computers.
"It appears that household ownership of IBM-compatible personal computers
continues to grow at a rapid pace," said Jerry W. Thomas, president and
chief executive officer of Decision Analyst, Inc. "Much of this growth in
recent months can be partially attributed to the explosion of development and
interest related to the Internet. The booming Internet provides additional
incentives for consumers to buy PCs for the home."
IBM-compatible home computers are most often found among those 35 to 44 years
old (where 57.5% of households own PCs), and least often among those 55 and
older (where computer ownership is only 25.8%).
The ownership of IBM compatibles are highest among upper income and better
educated households. In households with incomes of $50,000 or more, 63.1% of
households own an IBM compatible computer, and among residents who have a
postgraduate education the ownership level is 59.0%.
Reviewed by region, the ownership of IBM computers or compatibles is highest in
the West, and lowest in the Midwest. See attached graphs for additional
information about computer ownership.
Its national survey of home computers has a margin of error of plus or minus
one percent.
For additional information contact:
Cristi Allen
Publicity
Email: callen@decisionanalyst.com
Phone: 1.800.ANALYSIS (262.5974)
Address: 604 Avenue H East
Arlington, TX 76011
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