Home | | Press Room | Press Release Archives | Decision Analyst 1996 Survey: Vitamin E

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For Immediate Release November 15, 1996
Contact: Cristi Allen
callen@decisionanalyst.com
Phone: 817-640-6166

Arlington, Texas — Vitamin E is one of the most widely used vitamins in the United States, according to Decision Analyst, Inc., a leading national marketing research company. In a recent nationally representative survey of 9,400 households, Decision Analyst found that 23.9% of U.S. households have at least one adult that regularly uses Vitamin E as a dietary supplement. This makes Vitamin E the second-most widely used individual vitamin in the United States. Vitamin C is number one; it’s used by adults in 31.0% of U.S. households.

The usage of Vitamin E jumps markedly as people pass the age of 45 and continues at a high level of use thereafter. "It is widely believed that Vitamin E can help reduce the risk of coronary heart disease, and this probably accounts for the high levels of its usage as consumers move past the age of 45," according to Jerry W. Thomas, President/CEO of Decision Analyst, Inc. "Additionally, some medical studies have suggested that Vitamin E might play a role in preventing cancer, or perhaps even in slowing the aging process," according to Thomas.

The use of Vitamin E is highest in the U.S. Census’ Mountain division (where adults in 28.1% of households use) and in the Pacific division (where 29.8% use). "It’s not completely clear why usage of Vitamin E is higher in those areas," Thomas stated. "Consumers in those two census divisions tend to be more health conscious than consumers in other parts of the United States (especially the women), and this could possibly explain the higher levels of Vitamin E use in the western U.S."

"Household income and household education don’t seem to have a large influence on the usage of Vitamin E. That is, regardless of a household’s income and education, the use of Vitamin E is about the same. Better educated households manifest slightly greater use of Vitamin E, but the difference is very small," according to Thomas.

Its survey of Vitamin E usage, conducted in the spring of 1996, has an error margin of plus or minus one percent.

For additional information contact:
Cristi Allen
Publicity
Email: callen@decisionanalyst.com
Phone: 1.800.ANALYSIS (262.5974)
Address: 604 Avenue H East
Arlington, TX 76011

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