Home | | Press Room | Press Release Archives | VCRs

---

For Immediate Release March 6, 1996
Contact: Cristi Allen
callen@decisionanalyst.com
Phone: 817-640-6166

Arlington, Texas — Slightly more than 80 percent of American households now have videocassette recorders, according to a recent national survey by Decision Analyst, Inc.

In a survey late last year of 10,000 randomly selected--but statistically balanced--households, 80.8% of households said they had a videocassette recorder (VCR). Broken down by region, VCRs were found to be most popular in the West, with 82.5% of households saying they had the equipment. The West was followed by the Northeast and the Midwest, with the South having the fewest VCRs.

By income, households earning more than $40,000 were most likely to have a VCR (87.6% of households), according to the survey. Households least likely to have a VCR (67.4%) were those with incomes of $25,000 or less.

Other demographic data show that VCRs are most popular among those 35 to 44 years old (88.5%), and least popular among those 55 or older (68%).

Finally, the more educated a consumer is, the more likely he or she will own a VCR, according to the survey. Eighty-six percent of respondents with postgraduate education said they had a household VCR, while only 73.9% of those with a high school education or less had the equipment.

"What is particularly interesting is the high percentage of households with a VCR," said Jerry W. Thomas, President/CEO of Decision Analyst, Inc. "Regardless of household income or geographic region, one almost has the sense that a VCR is viewed as a necessity, and not as a luxury item."

This survey, conducted in late 1995, has an error margin of plus or minus one percent.

For additional information contact:
Cristi Allen
Publicity
Email: callen@decisionanalyst.com
Phone: 1.800.ANALYSIS (262.5974)
Address: 604 Avenue H East
Arlington, TX 76011

Visit our Logos & Images page for photographs and logos, if needed.