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Online Marketing Research
A Global Platform for Decision Science
Decision Analyst’s advanced research and analytics are made possible by the reliability of its proprietary online panels and systems. Precise and consistent
data are fundamental to the validity and projectability of analytic inferences.
Decision Analyst started building its Internet research capabilities and systems in 1996. Since then we have become a global leader in Internet-based research
systems by developing secure, scientifically valid, technologically advanced, and carefully integrated software and systems.
Advanced Analytics
A profound link exists between online research and advanced analytics at Decision Analyst. Choice modeling, conjoint, and market segmentation surveys can be accurately
and efficiently conducted via our online research platform. Logician® (our proprietary survey software) provides controls for the execution of complicated experimental
designs and allows complex visual stimuli to be shown, hidden, and timed.
Some marketing questions are best answered by mobile surveys. If it’s important to know exactly what consumers are doing and thinking while “on the go” or at
a given place or time, then smartphone surveys are often ideal. Decision Analyst offers a full range of mobile survey capabilities.
Decision Analyst has conducted thousands of web-based surveys using its proprietary research systems and worldwide online research panels—with more than 8 million
consumers, technology professionals, physicians, medical professionals, and executives. Panel members who are selected to participate in a survey are invited to a secure
Internet server to complete that survey.
Icion® (our multivariate sampling software) simultaneously balances samples by geography, gender, age, income, and ethnicity with random selection of respondents
within each quota cell.
Decision Analyst’s Logician® software provides extraordinary capabilities to program complex questionnaires, manage quotas and cell assignments during data
collection, and report topline results. The Logician® system also permits clients to run their own cross-tabs.
High Standards
Decision Analyst conducts its Internet research with the same high standards that it demands for other data collection methodologies—sophisticated probability
sampling, precise project control, rigorous quality assurance procedures, advanced questionnaire programming, and insightful analyses. If properly designed and executed,
online surveys provide higher quality and more reliable data than other methods.
At the Forefront
During the mid-‘90s, Decision Analyst helped pioneer the development of online research technologies and continues to be a world leader in online research methods.
These online technologies and systems provide the platform for advanced analytics, modeling and optimization. Continuing investments in people, technology, and analytics
keep Decision Analyst at the forefront of online research.
Cost and Timing
In addition to providing higher quality data, Internet surveys are faster and less costly than telephone surveys. This is especially true for low-incidence
product categories.
Online Marketing Research Services
If you would like more information on Online Marketing Research, please contact Jerry W. Thomas by emailing jthomas@decisionanalyst.com
or calling 1-800-ANALYSIS (262-5974) or 1-817-640-6166.
Additional Resources from Decision Analyst
Online Research Brochures
Online Research Case Histories
Online Research White Papers
