About Us

The "Decision Analyst" name reflects our philosophy. We are a decision-oriented, analytical marketing research company that believes the analysis of research data must lead to marketing decisions and to marketing actions.

The Catalyst for breakthrough thinking

We will politely challenge your assumptions, pose tough questions about your objectives and the decisions to be made, and ask you about market trends, your business, and your competitors. We will write proposals as you direct us, but we will also offer suggestions and ideas that go beyond the boundaries and fall outside the limits. Our purpose is to make sure that the final research plan is the best possible and will provide the information you need to make sound marketing decisions.

Building Value Through Long-Term Partnerships

It is only through working closely and repeatedly with you over time that we become valuable member of your research and marketing teams. The more we work together, the more we learn about your business, and the more valuable our research efforts become. Neither of us can do it alone. It is the partnership between us that yields the best long-term results.

A Spirit of Service, A Spirit of Caring

This creed defines how Decision Analyst treats its clients, employees, and subcontractors. The firm believes thata “spirit of service” and a “spirit of caring” must underlie and pervade everything it does. Service and caring arethe foundations of employee teamwork, employee retention, quality assurance, and long-term relationships withclient companies.

If you would like more information about our Marketing Research Services, please contact Jerry W. Thomas by emailing jthomas@decisionanalyst.com or calling 1-817-640-6166.