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Automotive Marketing Research
The automotive industry is global, fiercely competitive, credit-sensitive, and
environmentally significant. Amid all of these overarching issues, individual OEMs must
plot strategy, design and deploy new products, and improve marketing efficiency. Decision
Analyst’s automotive researchers have been providing advanced marketing research and
consultative services to the automotive industry for over 25 years, including OEMs, Tier 1,
Tier 2, and Tier 3 systems and component suppliers, automotive dealers, aftermarket
suppliers, and automotive financial services.
Research Services
Decision Analyst helps its automotive-related clients develop a keen understanding
of consumer needs and motivations to help guide product improvement, new product
development, engineering, marketing, and strategic planning.
Primary services:
Decision Analyst Automotive Databases
Decision Analyst owns and manages the following online panels for automotive
targets:
- Light Vehicle Owners/Intenders from our American Consumer Opinion® Online
panel of over 8 million consumers in the US, Canada, Western Europe, Latin
America and Asia. This is one of the largest Internet panels in the world.
Vehicle information is available on our panelists in the major markets to
facilitate access by make, and/or model and model year data.
- Work Vehicle and Small Fleet buyers and owner/operators from our Contractor
Advisory Board® panel of general contractors and subcontractors from all
segments of the building and construction industry.
- Technology Advisory Board® panel of systems professionals, engineers,
scientists and other technologists in automotive and related industries.
In addition to these Internet panels, Decision Analyst conducts automotive research using traditional methodologies such as telephone, mail, personal interviews, focus groups, intercept and central location data collection techniques.
Automotive Marketing Research
If you would like more information on Automotive Research, please contact
Allan Vivian, Vice President and Director of Automotive Research
(avivian@decisionanalyst.com),
or Bonnie Kenoly, Executive Vice President (bkenoly@decisionanalyst.com)
or call 1-800-ANALYSIS (262-5974) or 1-817-640-6166.
Additional Resources from Decision Analyst:
Brochures
Case Histories in the Automotive Industry
White Papers in the Automotive Industry
